OKR examples for various teams inside your company

If you’re fairly new to the OKRs (Objectives and Key Results), then coming up with new OKRs that are written by the book is surely challenging. The OKR examples below won’t replace your company’s OKRs, but they can serve as an example during a planning session or as inspiration when coming up with your own proposition for the next quarter.

OKR examples for Company level

Objective: Expand our services to Asian markets

  • KR1: Prepare all teams for operations in new countries
  • KR2: Develop a new product version meeting requirements of new market
  • KR3: Hire 10 people to support market expansion

Objective: Find funding

  • KR1: Find 3 partners that could help us with finding and pitching to right VCs
  • KR2: Contact at least 20 VCs
  • KR3: Get at least 10 in-person (or zoom) meetings

OKR examples for Engineering Teams

Objective: Improve the quality of the development process

  • KR1: 100% of projects use standard style and linting rules
  • KR2: 100% of Pull Requests are reviewed and explicitly approved
  • KR3: Research and implement single code-style for all the engineering teams
  • KR4: Set up automatic CI and CD process

Objective: Improve the quality of our product

  • KR1: Reduce the average number of new bug reports from 70 to 40 per month
  • KR2: Reduce average QA rejections per-feature from 2.0 to 1.5
  • KR3: Increase test coverage from 20% to 40%
  • KR4: Improve initial loading time from 2s to 0.8s

Objective: Improve the quality of the development process

  • KR1: Introduce 2-person rule for all code changes
  • KR2: Introduce same code style to all repositories within the team
  • KR3: 100% of pipelines are complete CI/CD without necessity for manual quality checks.
  • KR4: Document 100% of newly developed code

Objective: Improve the security of our products

  • KR1: Update libraries to newest versions
  • KR2: Introduce automated vulnerability scanning to 8 repositories
  • KR3: Perform thread model review for 10 new features
  • KR4: Fix all high security vulnerabilities

Objective: Improve product operations

  • KR1: Perform 3 load tests
  • KR2: Introduce new tooling for alarming
  • KR3: Introduce new tooling generating report for on-call engineers
  • KR4: Review and update 10 standard operating procedures
  • KR5: Reduce incoming auto generated tickets from 10 to 5 weekly

OKR examples for Product Teams

Objective: Successfully launch new product version

  • KR1: Bring 1000 new customers
  • KR2: Improve conversion rate from 15% to 25%
  • KR3: Get 100 new product reviews
  • KR4: Be mentioned in 3 external publications

Objective: Create good roadmap informed by customer requirements

  • KR1: Get 50 responses to a customer survey
  • KR2: Perform 20 customer interviews
  • KR3: Discuss each new feature with 3 customers
  • KR4: Introduce customer satisfaction metric

Objective: Expand product to new markets

  • KR1: Identify 3 potential markets with at least 10m YRR
  • KR2: Identify 20 potential customers in new markets
  • KR3: Define features for 3 new markets

OKR examples for Marketing Teams

Objective: Improve our SEO

  • KR1: Get 8 new inbound links from relevant websites with DA >45
  • KR2: Improve our website loading speed by 30%
  • KR3: Increase organic traffic from 15000 to 25000

Objective: Improve brand awareness

  • KR1: Increase Linkedin activity to 8 posts per month
  • KR2: Cooperate with influencers in order to get 1000 extra evaluators
  • KR3: Sign 1 patrnership with a software reseller
  • KR4: Launch a brand awareness Google Ads campaign

OKR examples for Design Teams

Objective: Start using a coherent design system in order to make our image more consistent

  • KR1: Have workshops with all Design Leads and Product Designers on the design system
  • KR2: Introduce the system in 1 pilot design team
  • KR3: Replace all customer-facing materials (presentations, PDFs, etc.) with ones that match our agreed style

Objective: Actively help marketing with their campaign design needs

  • KR1: Complete 100% design tasks for marketing before the deadline
  • KR2: Have weekly catchups with marketing team in order to align on the projects
  • KR3: Have at least 1 design representative present in all Marketing project kick-offs

OKR examples for Sales Teams

Objective: Sales representative exeed their last year’s achievements

  • KR1: 8/10 of reps hit or exceed their annual target for the year
  • KR2: Have a minimum of 1 coaching session with every rep each month
  • KR3: Run 1 team lunch every month this year in order to learn together a new tactic, strategy, or skill

Objective: Exceed prospecting activities needed

  • KR1: Log 5000 sales activities (calls, emails, etc)
  • KR2: Book and run 300 intro calls
  • KR3: Convert 100 contacts into SQLs

OKR examples for Operations Teams

Objective: Scale our company operations in order to better serve our customers and employees

  • KR1: Double supply chain capacity while maintaining operational perfection for 6 out of 12 weeks
  • KR2: Achieve 16% profit margin through production improvements
  • KR3: Increase our capacity to deliver secure technology operations by introducing better security policy

Objective: Improve how we manage internal documents

  • KR1: Choose and launch new document sharing platform (cloud)
  • KR2: Move 100% of existing documents from file servers to new system
  • KR3: Have each team create their own directory structure for documents and share it with the wider organization

OKR examples for Customer Service Teams

Objective: Research and improve customer satisfaction

  • KR1: Bring our Net Promoter Score (NPS) over 8.0
  • KR2: Get 500 survey responses to our annual satisfaction survey
  • KR3: Conduct 50 online interviews with customers (most engaged + recently churned)
  • KR4: Present an action plan of 10 improvement for next quarter

Objective: Improve customer satisfaction with support team’s work

  • KR1: Decrease number of complaints and negative feedback per quarter from 20 to 10
  • KR2: Increase positive feedback items and praise per quarter from 5 to 10
  • KR3: Increase the average conversation rating from 4.1 to 4.5

OKR examples for HR Teams

Objective: Help the company scale by finding top talents for our teams

  • KR1: Bring in 10 engineers for a round of technical interviews (phase 3)
  • KR2: Effectively hire 3 new engineers matching all criteria set by the Engineering Manager
  • KR3: Hunt at least 20 people with good product background and skills on Linkedin and offer them a position
  • KR4: Hunt at least 30 people with good sales background and skills on Linkedin and offer them a position

Objective: Improve our workplace satisfaction

  • KR1: Introduce 2:3 office to remote work days
  • KR2: Make the working hours more flexible by setting a weekly lower limit of hours one needs to work
  • KR3: Prepare a plan for special events this quarter and send a newsletter about them to all employees

OKR examples for Finance Teams

Objective: Move 100% of tax compliance services from third-party providers to in-house finance team

  • KR1: Transition process to in-house team by organizing 2 team meetings with this purpose
  • KR2: Prepare and file monthly STPI return with 100% accuracy
  • KR3: Build and test playbook in at least 1 team after the process meeting
  • KR4: Prepare and file monthly GST returns with 100% accuracy

Objective: Simplify internal procedures and make financial reporting more transparent

  • KR1: >75% of invoices are categorized by expense type before they come to finance department
  • KR2: Reduce the number of primary documentation reported late to the financial department by 20%
  • KR3: Speed up payment processing time from “application” to “paid” from 16h to 8h

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