OKR examples for various teams inside your company

If you’re fairly new to the OKRs (Objectives and Key Results), then coming up with new OKRs that are written by the book is surely challenging. The OKR examples below won’t replace your company’s OKRs, but they can serve as an example during a planning session or as inspiration when coming up with your own proposition for the next quarter.

OKR examples for Company level

Objective: Expand our services to Asian markets

  • KR1: Prepare all teams for operations in new countries
  • KR2: Develop a new product version meeting requirements of new market
  • KR3: Hire 10 people to support market expansion

Objective: Find funding

  • KR1: Find 3 partners that could help us with finding and pitching to right VCs
  • KR2: Contact at least 20 VCs
  • KR3: Get at least 10 in-person (or zoom) meetings

Objective: Improve customer retention to drive up revenue

  • sub-O: Improve our in-product onboarding (Product Team)
  • sub-O: Target and improve enterprise MQLs for longer staying customers (Marketing Team)
  • sub-O: Improve long-term relationships with our customers (Customer Success)

Objective: Keep the team connected

  • KR1: Launch coffee dates app in our communication channel (I.e. Donut in Slack)
  • KR2: Create 3 new channels in our communication app to connect people with similar hobbies (#pets, #travel, #wine-and-cheese-club)
  • KR3: Run 1 local and face-to-face event for colleagues in 3 areas this quarter

OKR examples for Engineering Teams

Objective: Improve the quality of the development process

  • KR1: 100% of projects use standard style and linting rules
  • KR2: 100% of Pull Requests are reviewed and explicitly approved
  • KR3: Research and implement single code-style for all the engineering teams
  • KR4: Set up automatic CI and CD process

Objective: Improve the quality of our product

  • KR1: Reduce the average number of new bug reports from 70 to 40 per month
  • KR2: Reduce average QA rejections per-feature from 2.0 to 1.5
  • KR3: Increase test coverage from 20% to 40%
  • KR4: Improve initial loading time from 2s to 0.8s

Objective: Improve the quality of the development process

  • KR1: Introduce 2-person rule for all code changes
  • KR2: Introduce same code style to all repositories within the team
  • KR3: 100% of pipelines are complete CI/CD without necessity for manual quality checks.
  • KR4: Document 100% of newly developed code

Objective: Improve the security of our products

  • KR1: Update libraries to newest versions
  • KR2: Introduce automated vulnerability scanning to 8 repositories
  • KR3: Perform thread model review for 10 new features
  • KR4: Fix all high security vulnerabilities

Objective: Improve product operations

  • KR1: Perform 3 load tests
  • KR2: Introduce new tooling for alarming
  • KR3: Introduce new tooling generating report for on-call engineers
  • KR4: Review and update 10 standard operating procedures
  • KR5: Reduce incoming auto generated tickets from 10 to 5 weekly

OKR examples for Product Teams

Objective: Successfully launch new product version

  • KR1: Bring 1000 new customers
  • KR2: Improve conversion rate from 15% to 25%
  • KR3: Get 100 new product reviews
  • KR4: Be mentioned in 3 external publications

Objective: Create good roadmap informed by customer requirements

  • KR1: Get 50 responses to a customer survey
  • KR2: Perform 20 customer interviews
  • KR3: Discuss each new feature with 3 customers
  • KR4: Introduce customer satisfaction metric

Objective: Expand product to new markets

  • KR1: Identify 3 potential markets with at least 10m YRR
  • KR2: Identify 20 potential customers in new markets
  • KR3: Define features for 3 new markets

Objective: Increase knowledge about our product across the company

  • KR1: Run 3 lunch and learns on the product showcasing new features
  • KR2: Conduct 5 cross-functional knowledge sharing sessions
  • KR3: Set up a bi-weekly peer-to-peer 1:1 with a product marketer

OKR examples for Marketing Teams

Objective: Improve our SEO

  • KR1: Get 8 new inbound links from relevant websites with DA >45
  • KR2: Improve our website loading speed by 30%
  • KR3: Increase organic traffic from 15000 to 25000

Objective: Improve brand awareness

  • KR1: Increase Linkedin activity to 8 posts per month
  • KR2: Cooperate with influencers in order to get 1000 extra evaluators
  • KR3: Sign 1 patrnership with a software reseller
  • KR4: Launch a brand awareness Google Ads campaign

Objective: Generate more high quality leads this quarter

  • KR1: Increase monthly MQLs from 400 to 500
  • KR2: Improve conversion rate from MQL to SQL by 10%
  • KR3: Increase conversion rate on our top 10 pages by 5%
  • KR4: Have weekly feedback calls with sales, product, and/or customers

Objective: Scale up content marketing strategy

  • KR1: Increase traffic to the blog by at least 20% (quarter-over-quarter)
  • KR2: Increase page one keyword rankings from 1000 to 1300
  • KR3: Generate 400 content-sourced trials this quarter
  • KR4: Build and launch new segmented blog nurture campaign

OKR examples for Design Teams

Objective: Start using a coherent design system in order to make our image more consistent

  • KR1: Have workshops with all Design Leads and Product Designers on the design system
  • KR2: Introduce the system in 1 pilot design team
  • KR3: Replace all customer-facing materials (presentations, PDFs, etc.) with ones that match our agreed style

Objective: Actively help marketing with their campaign design needs

  • KR1: Complete 100% design tasks for marketing before the deadline
  • KR2: Have weekly catchups with marketing team in order to align on the projects
  • KR3: Have at least 1 design representative present in all Marketing project kick-offs

Objective: Become a strong design driven company

  • KR1: Have workshops with all Design Leads and ProAll 7 teams participate in the new guidelines presentation meeting
  • KR2: All 24 of our software page layouts have been updated based on new guidelines
  • KR3: All 7 teams have their public and sharable materials only with our design
  • KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before

Objective: Improve usability of our app

  • KR1: Increase task success Rate from 70 to 90%
  • KR2: Achieve System Usability Scale (SUS) of at least 80 (min. 10 test participants)
  • KR3: Plan a roadmap of further UX improvements

OKR examples for Sales Teams

Objective: Sales representative exeed their last year’s achievements

  • KR1: 8/10 of reps hit or exceed their annual target for the year
  • KR2: Have a minimum of 1 coaching session with every rep each month
  • KR3: Run 1 team lunch every month this year in order to learn together a new tactic, strategy, or skill

Objective: Exceed prospecting activities needed

  • KR1: Log 5000 sales activities (calls, emails, etc)
  • KR2: Book and run 300 intro calls
  • KR3: Convert 100 contacts into SQLs

Objective: Build a healthy and sustainable Sales pipeline

  • KR1: Achieve a monthly pipeline of $1M
  • KR2: Sign 23% “Enterprise” deals
  • KR3: Increase total enriched leads to 75%

Objective: Recruit World-Class A-Players for Our Sales Team

  • KR1: Hire 10 new AEs by the end of January
  • KR2: Hire 20 new SDRs by the end of January
  • KR3: Hire 5 new Sales Managers by the end of January
  • KR4: Maintain a 4:1 onsite “Interview Offer” ratio

OKR examples for Operations Teams

Objective: Scale our company operations in order to better serve our customers and employees

  • KR1: Double supply chain capacity while maintaining operational perfection for 6 out of 12 weeks
  • KR2: Achieve 16% profit margin through production improvements
  • KR3: Increase our capacity to deliver secure technology operations by introducing better security policy

Objective: Improve how we manage internal documents

  • KR1: Choose and launch new document sharing platform (cloud)
  • KR2: Move 100% of existing documents from file servers to new system
  • KR3: Have each team create their own directory structure for documents and share it with the wider organization

Objective: Develop an excellent company culture

  • KR1: Increase employee retention to 90%
  • KR2: Implement a new onboarding process
  • KR3: Conduct quarterly work satisfaction surveys across the company
  • KR4: Reach 95% in average work satisfaction

Objective: Improve our IT and Infrastructure

  • KR1: Eliminate systems downtime in Q2
  • KR2: Implement the new cloud backup system and process
  • KR3: Improve internal IT satisfaction and response time

OKR examples for Customer Service Teams

Objective: Research and improve customer satisfaction

  • KR1: Bring our Net Promoter Score (NPS) over 8.0
  • KR2: Get 500 survey responses to our annual satisfaction survey
  • KR3: Conduct 50 online interviews with customers (most engaged + recently churned)
  • KR4: Present an action plan of 10 improvement for next quarter

Objective: Improve customer satisfaction with support team’s work

  • KR1: Decrease number of complaints and negative feedback per quarter from 20 to 10
  • KR2: Increase positive feedback items and praise per quarter from 5 to 10
  • KR3: Increase the average conversation rating from 4.1 to 4.5

Objective: Increase engagement with new paying customers

  • KR1: Increase open rate of our in-product communications from 4% to 15%
  • KR2: Increase the number of follow-up meetings booked from 7 to 21 per week
  • KR3: Achieve service quality rating 9 out of 10 based on the after meeting anonymous poll
  • KR4: Reduce average response time from 5h to 1h

Objective: Act as a voice of the customer

  • KR1: Share a film review (key points from customer calls) once per month during company town halls
  • KR2: Create 3 customer fact sheets to share with Sales, Marketing, Product and Engineering for customer references, case studies, and research calls
  • KR3: Work cross-functionally to address customer escalations and reach average resolution time of 24 hours or less

OKR examples for HR Teams

Objective: Help the company scale by finding top talents for our teams

  • KR1: Bring in 10 engineers for a round of technical interviews (phase 3)
  • KR2: Effectively hire 3 new engineers matching all criteria set by the Engineering Manager
  • KR3: Hunt at least 20 people with good product background and skills on Linkedin and offer them a position
  • KR4: Hunt at least 30 people with good sales background and skills on Linkedin and offer them a position

Objective: Improve our workplace satisfaction

  • KR1: Introduce 2:3 office to remote work days
  • KR2: Make the working hours more flexible by setting a weekly lower limit of hours one needs to work
  • KR3: Prepare a plan for special events this quarter and send a newsletter about them to all employees

Objective: Improve corporate culture through better communication

  • KR1: Launch an ongoing 2-way closed-loop feedback process & get 50 feedback entries
  • KR2: Achieve a weekly Employee Satisfaction / Pulse Score of 4+
  • KR3: CEO and SVPs to launch a monthly all-hands town hall and open Q&A meeting

Objective: Understand employees training needs and implement a training program

  • KR1: Interview 80% of employees and list top 3 key competencies
  • KR2: Complete 3 key competency training sessions with average score over 80%
  • KR3: Reach 70% of all participant feeling more confident with work tasks (post-training survey)

OKR examples for Finance Teams

Objective: Move 100% of tax compliance services from third-party providers to in-house finance team

  • KR1: Transition process to in-house team by organizing 2 team meetings with this purpose
  • KR2: Prepare and file monthly STPI return with 100% accuracy
  • KR3: Build and test playbook in at least 1 team after the process meeting
  • KR4: Prepare and file monthly GST returns with 100% accuracy

Objective: Simplify internal procedures and make financial reporting more transparent

  • KR1: >75% of invoices are categorized by expense type before they come to finance department
  • KR2: Reduce the number of primary documentation reported late to the financial department by 20%
  • KR3: Speed up payment processing time from “application” to “paid” from 16h to 8h

Objective: Increase confidence in forecasts

  • KR1: Set a sensible forecasting rhythm (I.e. monthly, quarterly, yearly) and stick to it for the next 12 months
  • KR2: Complete accurate forecast: measured by results falling within 10% over-under of forecasts set
  • KR3: Identify 3 critical growth levers across the organization and share with the company

Objective: Improve cash management

  • KR1: Create a crisis management plan around cash flow
  • KR2: Identify and list 100% of our key suppliers and touch base with them (I.e. Rent, servers, inventory, etc)
  • KR3: Identify 3 short term advantages (I.e. lock in good deals, renegotiate bad ones)

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