OKR Examples for Marketing Teams

Objective: Improve our SEO ranking

  • KR1: Improve website SEO health to a score of 80%.
  • KR2: Cut page loading time by 30% to 0.3 seconds.
  • KR3: Increase organic traffic to the website by 30%.
  • KR4: Ensure all new and published pages are SEO-optimized.

Objective: Generate more marketing quality leads (MQLs) this quarter

  • KR1: Increase monthly MQLs from 400 to 500.
  • KR2: Create and publish 10 MQL-targeted content assets.
  • KR3: Increase conversion rate on our top 10 pages by 10%.
  • KR4: Increase ebook downloads by 50%.

Objective: Scale up our content marketing strategy

  • KR1: Increase traffic to the blog by at least 20% quarter-by-quarter.
  • KR2: Increase page one keyword rankings from 1000 to 1300.
  • KR3: Hold 10 webinars with an average audience of 50.
  • KR4: Diversify content assets by introducing two new content types each quarter.

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