Objective: Have all sales representatives exceed their last year’s achievements
- KR1: 80% of representatives hit or exceed their annual target for the year.
- KR2: Create a training program for the sales team to upskill representatives by 20%.
- KR3: Increase qualified leads conversion rate by 30%.
Objective: Improve our sales nurturing process.
- KR1: Increase the number of follow-up meetings to reach an average of 40%.
- KR2: Implement an email nurturing campaign to follow-up on demo requests.
- KR3: Reduce the time between receiving a demo request and scheduling a call by 60%.
- KR4: Decrease the sales cycle for the basic product from 35 days to 14 days.
Objective: Build a healthy and sustainable sales pipeline
- KR1: Achieve a monthly pipeline of $1M.
- KR2: Sign 23% “Enterprise” deals.
- KR3: Increase total enriched leads to 75%.
- KR4: Increase the number of product demos per week by 30%.